The Next Millionaires, by Paul Zane Pilzer, Direct Selling News Magazine, June 2005.

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More on
The Next Millionaires:

A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it.

"Creating Fortunes in the New Economy," by Paul Zane Pilzer, Success From Home Magazine, September 2005.

"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, November 2005.

"The Perfect Storm of Opportunity," by Paul Zane Pilzer, Success From Home Magazine, December 2005.

The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005. 


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The Next Millionaires
    After the crash of 2001, many people felt they missed their chance to be part of the boom of the 1990s. Yet, in the four years following 9/11, U.S.
household wealth has increased by an incredible $8 trillion to $48 trillion—an additional 20 percent! As of this writing, census figures are not yet compiled to verify this figure, but I
would project conservatively that in the same period, we added at least another one million new millionaires.
    And that millionaire population explosion is still happening.
    Today, the U.S. and the world economy look almost identical to how they looked in 1991, except that there are more opportunities for entrepreneurs due to recent changes in taxation and technology. Based on this history and current conditions, I forecast that U.S. household wealth
will again double to $100 trillion by 2016—and that over the same ten years, the exploding U.S. economy will create at least ten million new millionaires.
    For those of you in the direct selling industry, this is incredibly good news. Why? Because a significant, good number of those new ten million millionaires are the people who are entering your businesses at this very moment.

Direct Selling Will Create Many of the Next Ten Million Millionaires
    Today, the direct selling industry is poised to become the distribution method of choice for all new products and services. This is true for a host
of reasons, many of which I explain in my book, The Next Millionaires. Here are just three of those factors:

INTELLECTUAL DISTRIBUTION
    In the boom of the 1990s, many fortunes were made in distribution: the Wal-Marts, Targets and Costcos. Today that opportunity has largely come and gone. The fortunes to be made in the years ahead will be predominately not in physical distribution, but in intellectual

  distribution: educating consumers about products and services that will improve their lives—but that they don’t yet know exist.
    This is the #1 business opportunity for those who want to create new wealth. It is where a great number of the next millionaires are coming from.
And the single most effective medium we have today for fulfilling that vital need is the person-to-person methodology of direct selling.
    Direct selling is the perfect intellectual distribution business for today’s and tomorrow’s economy.

AGE OF THE ENTREPRENEUR
    We’re at the beginning of a home-based business boom. The U.S. Small Business Administration reports that small businesses now account for about one half the country’s total
output and employ about half the private-sector work force—and more than half of those are home-based businesses.
    In the past, it was risky going into business for yourself; corporate employees had better pension and health benefits. Not any more. Recent
changes in tax law have leveled the playing field—if anything, actually tilting it toward the individual entrepreneur! Congress has responded
to a shift in values: people today want to work from home. Now, they can.
    The best opportunities today lie in working for oneself as a home-based entrepreneur. Direct selling offers the most practical context for doing
so, for the largest number of people.

THE DEMOCRATIZATION OF HIGHER
VALUES

    In the new economy, the sheer quantity of compensation is no longer enough. People today also demand a better quality of compensation. We don’t simply want money, we want lifestyle. Today’s workers understand that it doesn’t matter how much money you earn if you never get to see your spouse or children, or if you sacrifice your health for your work.
    This is a demand that didn't exist in the past.
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