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"The Economic Alchemist," by Paul Wirth, Lehigh Alumni Bulletin, October 1990.

Page     1   2   3
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"Unlimited Wealth," by Paul Zane Pilzer with introduction by Bob Meyer, Barter News, Sept 1992.

"Renaissance and Real Estate," by William Summers, Financial Enterprise--The Magazine of GE Capital, Fall 1989.

Paul Zane Pilzer, '74, seeks to apply his
Midas touch to technology.

By Paul Wirth

 
   page 1 of 4
     Paul Zane Pilzer, '74, is a man who wants a lot out of life - and usually gets it.
     He squeaked through his first semester at Lehigh with a 1.8 average, but graduated with honors in three years and had his Wharton M.B.A. by age 22.
     He pocketed his first million in real estate before he was 30.  In true Texas-millionaire style, he is chauffeured in a Rolls-Royce when he's going formal and in a Checker cab when the party is casual.
     His popular new book, "Other People's Money," paved the way to morning talk-show appearances, but the 36-year-old Brooklyn native says his real writing splash will come later this year with a "very major book" on a radical theory of the economy.
     He flies weekly from Dallas to New York City to teach a finance class at New York University.  He's a frequent visitor to the Soviet Union, where he often lectures at Moscow University.  He has been an informal advisor to the Reagan and Bush administrations while "waiting for the right job" in government--a cabinet secretaryship.  He also wouldn't mind being president of a major university.
     Pilzer likes to tell the story of his "rejection" from Wharton.  "I have an April 10, 1974, letter of rejection.  Two days later I got a letter telling me to disregard the first letter and welcoming me to Wharton.  I had to go down there," he says, a trademark wide grin spreading across his face, "and explain to them the mistake that they had made."
     Pilzer sets high goals then pushes himself hard.  He has more fun pursuing his objectives than he does reaching them.  "When God really wants to punish us," he says, "He comes down and gives us everything we ask for.  The key is to never reach your goals.  Going after something--that's what life is really about."
     His lucrative real estate partnership has rewarded him with a net worth of more than $10 million, but Pilzer says he has grown bored with it.  He now prefers writing, and he is at work on three books.  Even before the release last fall of "Other People's Money" (Simon and Schuster) a book on the savings and loan crisis, Pilzer told an interviewer that he was no longer interested in the topic.
       What sets Pilzer's juices flowing these days is "alchemy," his novel view of the economy.  The concept has been simmering in the back of his head for the past 15 years and is the topic of his next book, expected to be released later this year.
     In the Middle Ages, alchemy was the mystical art of trying to make gold from lesser metals, or, more broadly, the pursuit of finding an elixir of life.  As a modern-day alchemist, Pilzer figures he can make gold from technology.  By seeking out existing technology and applying it where it is not yet in use, Pilzer believes he can stimulate the economy and make money in the process.
     Details of the theory of alchemy will be spelled out in the book, which Pilzer is aiming not at the academic community but at the mass market.  Pilzer was working on the manuscript last October when he spent two days at Lehigh speaking to classes and bouncing his theory off former professors.  He'd already outlined alchemy in a lecture in Moscow, but the Lehigh visit was his first public comment on the topic in the United States.
     "Technology is the most important determinant of everything in society," he said, picking up a piece of chalk in Steve Cutcliffe's "Science, Technology and Society" class.  "This shouldn't be just a course, it should be a whole school.  Technology is overwhelmingly the most important item." 
     Forget what you learned in economics, Pilzer said enthusiastically, almost defiantly, as he got cranked up on the topic.  The real driving force behind the economy is technology.  It defines our physical resources and fuels our economic growth.  Since the dawn of time, man has defined history in terms of technology--the Stone Age, Iron Age and so on.  As long as research and development produce technological advances, we will enjoy long-term economic growth.
     Pilzer's alchemy primer lasted nearly 70 minutes, during which time he filled blackboards on two walls with notes, graphs and outlines.  When the lecture ended, students crowded around the podium.  One particularly enthusiastic undergraduate left the session with Pilzer's business card and an invitation to "call my office."
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