"The Wellness Revolution", by Paul Zane Pilzer, Empower, December 2007.

More on
The Next Millionaires:

"Crisis or Opportunity - The 6 Myths and Realities of Economic Opportunity," by Paul Zane Pilzer, Your Business Magazine, October 2006.

"Crisis or Opportunity - The 6 Myths and Realities of Economic Opportunity," by Paul Zane Pilzer, Your Business Magazine, July 2006.

"Creating Fortunes in the New Economy," by Paul Zane Pilzer, Success From Home Magazine, September 2005.

"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, November 2005.

The Next Millionaires, by Paul Zane Pilzer, Direct Selling News Magazine, June 2005.

The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005.

A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it.

And this is only the beginning, because most people still either don’t know that wellness products exist, or don’t think such products are applicable to them. As the rest of the population begins to learn about wellness, this sector will continue to flourish at an even more explosive rate. At the rate it’s going, I project that by the end of this decade, just as the PC industry did 10 years ago, the wellness industry will grow to exceed $1 trillion.

The Big Picture

Now let’s put these two specific trends—direct selling and well-ness—into perspective: Let’s look at them in the context of the overall economy.

In 1989, at the beginning of the worst period of economic decline since the Great Depression of the 1930s, most experts were predicting decades of economic gloom. The most popular book in the United States was titled The Great Depression of 1990.

That year, at the lowest point of this recession, I wrote a book titled Unlimited Wealth that predicted exactly the opposite: that we were headed into an era of unprecedented growth and opportunity, and those who embraced this stood to profit enormously.

Many in the financial and business community gave this book little credence—that is, until the years ticked by and the forecasts began proving accurate. But there were those who were quick to grasp its significance, including the late Sam Walton and, interestingly, members of the direct selling community, who got the message loud and clear and responded immediately.

At the time, I was not too familiar with direct selling or the one-to-one marketing model. But these people sought me out, telling me excitedly that my theories and explanations bore out their experience and validated the direct selling model. Intrigued, I continued meeting and interacting with members of the direct selling community. Over the past 15 years, I have come to know hundreds of direct selling professionals as friends and associates, and I have had the opportunity to see how they work.

What these experiences have shown me is that direct selling provides an unparalleled opportunity for millions of people to take responsibility for their own economic wellness, create long-term financial stability and realize significant wealth while enriching the lives of untold numbers of others.

The Democratization of Wealth

Over the last few decades, we’ve seen companies rise from virtually nothing to create huge fortunes. As of this writing, Microsoft has a market cap (value) of $274 billion. If that new wealth were distributed among individuals, a million dollars at a time, it would have created 274,000 millionaires!