"Healthy, Wealthy... and Wired," by Lisa Cilva Ward, House of Business Magazine, April 2001.

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Essentials and More

More on
Paul Zane Pilzer:

"Master of the Deal: An Entrepreneur's Inside Story: How Paul Pilzer Made Millions Using Network Marketing," by Peg Varone, Success Magazine, June 1997.

"Young and Rich: Making a Million by 30," Dallas Life Magazine Dallas Morning News, May 27, 1984.

Doing big business
     But Pilzer is also a business doer.  He founded Zane Publishing, a company that creates CD-ROM-based educational and re-training tools--and ensured its success by securing a distribution deal with network marketing giant Amway.
     He recently sold his interest in Zane and is tackling another major problem area from his Utah home headquarters--the nation's healthcare industry, or "the sickness business," as he calls it.
     "It's very clear to me that the health and wellness business--and healthcare--are now the absolute primary needs affecting people's lives," he says.
     Pilzer believes that we live in a "healthocracy" with the population divided by our level of health and fitness.  His fourth book, The Next Trillion--scheduled for print and tape release this spring--identifies illness and obesity as economic conditions, related directly to low-income households.  He points the finger at processed-food companies who benefit handsomely from keeping 25 percent of the U.S. population clinically obese and a full 55 percent seriously overweight.
     With his new focus on health, Pilzer is once again doing as well as thinking.  He is currently developing an Internet-based insurance product for entrepreneurs and individuals that will reallocate the $5,000 per year that the average family currently spends on health insurance premiums.  Noting that most families use insurance only
 

Prophet of prosperity
     Often referred to as a "prophet of prosperity," Pilzer is well known for his ability to put complex economic concepts--the "sickness business," for example--into terms that are understandable to the average person.  He is always on the lookout for a more efficient tool, an industry that has not yet been tapped, a new approach.  "I try to reinvent myself every five to seven years," he reveals.  "I am continually seeking something new because that makes life exciting."
     The Pilzers have recently begun another home construction project--a three-story, 4,800-square-foot expansion of their Park City home.  The addition will include a second apartment, three bedrooms, six baths, a children's den, a metal-welding shop for Dang, and three large Hummer-size garage spaces.  It will be capped by a two-story office, accessible by a glass elevator. 
     Reflecting on his dynamic career, Pilzer says he's filled with enormous gratitude for it all, from the "incredible financial rewards" to having been given the opportunity for "studying, writing and teaching."  Ultimately, he says, "I want to teach or write what people need the most."  Taking seriously his belief that all should teach what they have learned, Pilzer serves as a part-time rabbi at a nearby Jewish temple, where he instructs post-bar mitzvah youth.
     "I like them because they are not embarrassed to ask questions," he explains.  "They are still open to new thought."
     Just like Paul Zane Pilzer himself, who delights in embracing change, technology, and new ideas as he weaves concepts of home, work, pleasure, and profit into the fabric of his life.
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