"Fertile Human Minds, Fertile Earth," by David A. Geracioti, Registered Rep, July 2007

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The Wellness Revolution:

How to make a fortune in the next trillion dollar industry-- preventative medicine and wellness.

Video Clip of an interview between Pat Robertson of the 700 Club and Paul Zane Pilzer about The Wellness Revolution.

RR: Hence your idea of unlimited resources. Is that how you came to this rather heretical idea?

PZP: As I was thinking about this idea, I stumbled onto the work of the late Julian Simon, a professor who wrote a book called The Ultimate Resource. I started writing with him, too.To Simon, the ultimate resource is human ingenuity. So I started studying. I lived through the oil crisis, and the coal crisis. I realized [that] we were always running out of some resource, but the actual resource we were running out of wasn’t a resource until human ingeniuity invented it, and we’re always inventing new resources.

Take oil. Oil was not a resource in Biblical times; it was something you ran away from because it poisoned the water.

We made it a resource when we learned how to burn it, and refine it to make gasoline. Then we made transportation. So it’s all human ingenuity.

RR: So, your point is that we’ll always think of something new?

PZP: That’s right. I wrote a book in the 1990s called, Unlimited Wealth.We have unlimited wealth, because we are never running out of resources, and the new economic algorithms I developed to explain why we’re not running out of resources are what I call the Six Laws of Economic Alchemy.

RR: That natural resources are not scarce, that goes against everything the green movement is promulgating.

PZP: Totally. But they don’t get it.Wealth—happiness or whatever you might consider happiness—is an equation:W,Wealth, equals P times T. That’s Physical resources times Technology. That’s the central equation. In the past, wealth has always equaled physical resources, but over time it became physical resources and technology. But it used to be that technology was static over your lifetime. You were born and died in the Iron Age. You were born and died in the Stone Age. You were born and died in the Industrial Age. So wealth may equal physical resources times technology. But, in the past, over your lifetime, technology was a constant so you didn’t consider it.

So that was our whole history, until our generation. Today, wealth equals physical resources times technology. Now, there are key technological changes over your lifetime—and you can change the “T” for yourself.

RR: When did this technology start to change the equation?

PZP: Probably around 1950. Before that the technology was just what you were born with. So, if you were born into a farming environment, you learned how to be a farmer, and, of course, you did that the rest of your life.What else could you do? Your name even reflected your occupation. But today, as we’ve seen in Japan, Korea—Singapore is the best example—it’s all about technology, not the physical resources, and you can get more technology at any given moment in time.

So, whenever we are running out of something,we think of something else; you find more “T” to add to the equation.

RR: Give me some examples.

PZP: Now if we’re running out of some resource, what can we do to find a new resource? In World War II, we were cut off from Malaysia and all rubber came from Malaysia. You can’t move a jeep or a tank without some rubber. Rubber used to come out of trees in that part of the world. So,we invented syn- thetic rubber.And it’s always when we’re running out of something and stuck up against the wall, the scientists go to work and you just say, “Fix this.”

RR: Necessity is truly the mother of invention, then, eh?

PZP: Yes, economics can solve all these problems when we have faith in technology. I say “have faith, you have to dream big.”My best examples are in medical technology. From Jonas Salk and the polio vaccine, Louis Pasteur, just think of all the scientific breakthroughs that came from somebody who watched children suffer and die. And they just said, irrationally, “Children shouldn’t get polio.” And so they went about to fix something that there was no fix for, problems that people had accepted for years. Typhoid, typhus, all kinds of disease, there are cures for these. Before them, people just watched other people suffer; then they fixed it. Now, there was no evidence it could be fixed. They put their minds to work on it. And it’s a much richer state ofmind to be in, to think that,“God gave us problems to solve, not to live with.”And if we apply that frame of mind to technology and economics, why, history shows us we can solve difficult problems. And today’s current, “green” crisis is no different.

RR: What do you see as the major issue facing Americans today?

PZP: It’s health insurance,mainly because consumers have limited personal responsibility and choice when purchasing healthcare. The solution is to switch to individualized defined contribution, like plans that reward consumers for wellness and let people save for their future healthcare expenses. We did this successfully in the 1980s with retirement—switching from defined benefit plans to 401(k)s and IRAs—and we are about to do it with healthcare.