A Tale of Two Industries
SUCCESS FROM HOME - SEPTEMBER 2007
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"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, September 2007.

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Network Marketing
The Next Trillion-Dollar Industry

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The Next Millionaires:

"Creating Fortunes in the New Economy," by Paul Zane Pilzer, Success From Home Magazine, September 2005.

"The Perfect Storm of Opportunity," by Paul Zane Pilzer, Success From Home Magazine, December 2005.

The Next Millionaires, by Paul Zane Pilzer, Direct Selling News Magazine, June 2005.

The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005. 

A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it. 

 


 


The Next Trillion-Dollar Industry
 

 
  page 6 of 6
     Ten or 15 years ago, it would have been tough to go into the wellness industry. Why? Because there was no such thing as the wellness industry. What happened?
     Aging has always been a part of life; it’s not as if there were a sudden spontaneous “need” for a wellness industry. The wellness business appeared in the last decade because
of new technology. As my theory of economic alchemy explains, an advance in technology often creates new demand, by creating new opportunities and options that didn’t previously exist. Wellness is a perfect case in point.
     Today we spend $24 billion annually in fitness club memberships. A generation ago, who ever heard of joining a fitness club? In 1975, jogging was regarded as a “craze,”
a fringe thing, like the hula hoop, that would go away quietly if we just gave it time. The idea that an entire nation would consider running as a
  normal, everyday activity would have been seen as lunacy.
     To this $24 billion you can add another $12 billion paid to personal trainers. Personal trainers?! Twenty years ago, nobody would have believed it. A top-paid athlete, sure, but everyday people actually paying someone to show them how to step on and off a machine, just to stay fit?
Who would pay for such a thing?
     We would: $12 billion worth.
     And this is only the beginning. Most people still either don’t even know that wellness products exist, or don’t
believe such products actually work—until they or someone close to them has their first wellness experience.
Then they become voracious consumers and new adapters of wellness products and services. At the rate it’s going, I project that by the end of this decade, just as the PC
industry did 10 years ago, the wellness industry will exceed $1 trillion.

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