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"The Perfect Storm of Opportunity," by Paul Zane Pilzer, Success From Home Magazine, December 2005. Page
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More on
"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, November 2005.
The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005.
A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it.
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page 2 of 7 prosperous people from the ages of 40 to 60. Baby boomers are the first generation in history who refuse to blindly accept the aging process. They are also a powerful economic force; they represent only 28 percent of our population—yet this group and their spending represents 50 percent of our economy. 
Until recently, marketing to baby boomers had been all about how to help
them remember what it was like to be young—oldies music, retro clothes,
and 50s-styled automobiles. Now, it has gone a step further. Today,
boomers are starting to buy things that actually make them younger in
terms of having a healthier body, more acute senses and a sharper mind!And this industry has only just gotten started. Most people don’t even know such products exist, and as more learn about wellness, the sector is exploding. In 2000, when I first began to study this trend, I was stunned to discover that wellness in America was already a $200 billion industry. Today, only a handful of years later, it has already doubled to become a $400 billion business! By the year 2010, just five years from now, it will have become the next trillion-dollar industry. In the last decade, many of the people who had achieved new wealth made their fortunes in computers. In this decade, many more will be making their new fortunes in wellness. Network Marketing and Wellness As I began exploring this fascinating new industry, I found myself asking a basic question: How are people learning about all these new approaches to their health and fitness? Certainly not through their doctors. Doctors, hospitals and pharmaceutical companies are mostly part of the “sickness industry” because, until recently, most scientists and public policy leaders viewed wellness or preventive care as quackery. Today, numerous scientific studies have validated what a few million Americans seem to have known all along: There are hundreds or thousands of efficacious treatments to make people feel healthier, to slow the effects of aging, or to prevent diseases from developing in the first place. But until you first experience one of these treatments working for you or a member of your family, you are probably going to remain a skeptic and miss out on improving the quality of your life, and reducing your long- |
term health care costs. Correct information about diet, nutrition, vitamins, minerals and supplements is almost all contrary to what we’ve heard from our medical community. For many, it runs counter to how we were brought up. There’s so much inaccurate information out there; people are conditioned to it. When they first hear new, good information, naturally they’re going to be skeptical. The only way most will actually change their paradigm or start to learn new information is person to person—because they’re actively engaged in a conversation. The best way to learn about wellness is through someone close to you who has had a wellness experience. You see your college roommate and go, “My God, John, you look great! You look so healthy—what did you do?” You bump into a wellness experience and start to find out that there is a whole wellness industry out there, with all sorts of new products and services. Distribution in the New Economy In my 1990 book Unlimited Wealth, I wrote that the new wealth in that decade would be created mainly by people who distributed things, rather than by people who made things. The great fortunes of the 1990s would be made in distribution. But that opportunity has come and gone. The fortunes to be made today and in the years ahead will be made by those who are involved in teaching people about new products and services that they either didn’t know existed or didn’t know were now affordable. That is, intellectual distribution, as opposed to physical distribution, is where the greatest fortunes are being made today and will continue to be made for at least the next decade. Manufacturers today report that the greatest bottleneck they have is not in creating the next great new product; it’s how to reach people and teach them that these new products exist. People like to do things the old way. They fight change. In everything we do, from shopping and cooking to  taking
care of our health, we often have the nostalgic view that the goodold days were better, that the good old ways are the best ways. But the “good old days” were times of manure in the streets and rampant diphtheria, prev next |
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| PUBLICATIONS |
 The
Next MillionairesExplains how you can become of the the ten million new millionaires that will be created between 2006-2016. |
 The
New Health Insurance SolutionHow to get cheaper, better health insurance from birth to old age without an employer plan. |
 The
NewWellness Revolution How to make a fortune in the next trillion dollar industry--preventative medicine and wellness. |
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 New
York Times BestsellerGod Wants You To Be Rich Explains how our economic system is based on our biblical heritage, and you can prosper materially and spiritually. |
 Fountain
of WealthAward-winning 6 CD (or cassette) audio series explains the new opportunities for creating wealth in the 21st century. |
 Other
People's MoneyPilzer's first book, exposing the S&L Crisis and the history of savings in America. |
 Unlimited
Wealth Pilzer's seminal work explaining how we live in a world of unlimited physical resources because of rapidly advancing technology. |
 The
Next TrillionWhy the wellness industry will exceed the $1 trillion health care (sickness) industry in the next ten years. |
 Real Estate
ReviewCollection of articles on the guidelines for success in commercial real estate investments. |
 The
Wellness Revolution How to make a fortune in the next trillion dollar industry-- preventative medicine and wellness. |
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