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"The Perfect Storm of Opportunity," by Paul Zane Pilzer, Success From Home Magazine, December 2005.

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Rx for Health Care
The True Value of a Home-Based Business

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The Next Millionaires:

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The Next Millionaires, by Paul Zane Pilzer, Direct Selling News Magazine, June 2005.

The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005.

A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it.

 

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of abject poverty and wretched living
conditions! In the “good old days,” when you heard that three out of 10 children were going to get polio, you could only pray that it wouldn’t be your child, versus praying that we
could cure polio.
     The truth is that the “good old days” were not so good! Nevertheless, people tend to cling to the known and resist the unknown: They resist change. Consequently, when they
watch television, read magazines or surf the Internet, they tend to look for things that reinforce what they already know. Most media, in other words, are essentially passive—not a place where people are going to learn a new way of doing something.
     So where will they learn? There is really only one place: from other people. The most effective way we have to teach people the new
method is one-to-one, word-of-mouth communication. This is why, even though we have sophisticated video-conferencing tools available, businesspeople will still fly clear across
the country to meet each other face to face when they have important issues to decide.

Network Marketing in the Years Ahead
    
I have always been keenly interested in education; I taught college students for 20 years at NYU and in the 1990s I developed an educational software product line. One of the most exciting things I’m seeing about this new crop of 10 million new millionaires just now beginning, is
that they are more often teachers at heart, rather than conventional businesspeople. They are people who learn about a new product or new service and adopt it for themselves and their families—but they don’t stop there. They then go out and teach new people what they just learned.
     Network marketing is both the oldest method of sales communication and also the newest. And it’s the best method we have today to change someone’s paradigm and teach them about a new product or service—
a new way of doing something that they wouldn’t have gotten by reading a magazine, surfing the Internet or watching television.
     Person-to-person, word-of-mouth communication represents the cutting edge of intellectual distribution. This is why we are seeing so many Fortune 500 companies jumping into the direct selling arena, and Wall Street investors such as Warren Buffet entering the
business. Their engineers do a tremendous job designing and building the product, but then they have no way to tell the customer it’s really
a different or better product, other than through one-to-one communication.
       Network marketing has grown steadily over the last 20 years, increasing 91 percent in just the last decade. With more than 13 million Americans and 53 million people worldwide involved, it is today a $100 billion global industry.
     Yet as impressive as this is, it’s not hard to see that the real growth in this business model has only just begun.
     For one thing, demand is increasing exponentially. Because of the ever-accelerating pace of technological advancement, there is a growing flood of new products and services that desperately need their story told in the
marketplace—stories which no amount of screaming TV ads or sprawling Internet popups and banner ads can effectively tell.
     Today less than 1 percent of the population is involved in network marketing, yet new people are pouring into the profession at the rate of 175,000 per week in the United States
alone. Neil Offen, president of the Direct Selling Association, predicts that at the current rate of increase, worldwide some 200 million people will enter this industry over the next 10 years, effectively quadrupling its
current percentage of the population.
     Network marketing is already a force to be reckoned with—but its growth will explode in the coming decade.

The Home-Based Business Boom
     The advent of intellectual distribution is one reason that network marketing offers such a favorable opportunity, but it is not the only reason. Another powerful factor is the current boom in home-based businesses.
     Small businesses today account for more than one-half of our nation’s economic output and employ more than half our private-sector work force—and more than half of these are
home-based businesses.
     Only 20 years ago, people who worked from home were immediately suspect, as if that implied there was something wrong with them, that they couldn’t get a “real job.” Today, the sharpest and richest people we know are the people who work at home.
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