Success From Home Magazine - July 2006 Page 1

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"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, July 2006.

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More on
The Next Millionaires:

"Two Industries Creating The Next Millionaires," by Paul Zane Pilzer, Your Business Magazine, November 2006.

"Crisis or Opportunity - The 6 Myths and Realities of Economic Opportunity," by Paul Zane Pilzer, Your Business Magazine, October 2006.

"Crisis or Opportunity - The 6 Myths and Realities of Economic Opportunity," by Paul Zane Pilzer, Your Business Magazine, July 2006.

"Creating Fortunes in the New Economy," by Paul Zane Pilzer, Success From Home Magazine, September 2005.

"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, November 2005.

The Next Millionaires, by Paul Zane Pilzer, Direct Selling News Magazine, June 2005.

The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005.

A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it.

Two major forces have converged to create
one of the greatest entrepreneurial opportunities
in the history of our nation.

by Paul Zane Pilzer

page 1 of 3
As we enter the second half of this decade, we are seeing a convergence of economic forces

leading to an enormous opportunity for those engaged in home-based business. Moreover, this opportunity exists not only for mere thousands but for literally millions of individual entrepreneurs.
     This economic opportunity is represented by two emerging industries: wellness and network marketing. The wellness industry, which only 15 years ago barely even existed, is on track to become a trillion-dollar industry just fi ve years from now. Network marketing, which is a prime benefi ciary of the robust home-based business boom, will be a major contributing force in the creation of 10 million new millionaires over the next 10 years.
     Either one of these two emerging industries on its own represents an extraordinary opportunity for entrepreneurs to create new wealth in the years ahead. Taken together, these two major forces have converged to create one of the greatest entrepreneurial opportunities in the history of our nation.
     The early pioneers of both wellness and network marketing were motivated by the sense that it was possible to create a better life than the conventional routes offered—better personal health and better economic health, respectively. Now the alternatives” of yesterday have become the economic powerhouses of today and tomorrow. Let’s explore how this happened, and what it means for your economic future, first by taking a look at the genesis of the wellness industry.

The Overweight Epidemic
     In the past, we have always associated poverty with being terribly thin, mostly due to starvation. When I was young I wanted to grow up to be a “rich fat man.”
     Today, the tables have turned; “poor” and “fat” have become synonymous, and “rich fat man” has become an oxymoron! Centuries ago, the only corpulent people were royalty and wealthy landowners. Today, the lower the income, the more we see obesity, and the higher the income, the more we see men and women who are fit and trim, defying their age.
     Since 1980, we have more than doubled the percentage of overweight and obese people in the United States. In 1980, 15 percent of the population was obese; by the year 2000 that number had jumped to 27 percent—that’s 77 million clinically obese people! Those numbers have increased more than 10 percent to 61 percent obesity in just the past four years and are still growing at epidemic rates. As a result, 18 million Americans have diabetes and another 41 million over age 40 have prediabetes. Most people with prediabetes develop type 2 diabetes in 10 years. Sixty-five percent of people with diabetes die from heart disease or stroke, and the medical costs alone to treat diabetes now exceed $100 billion a year. Moreover, overweight and obesity are also symptoms of poor nutrition.

Typically, someone who is obese is also vitamin-deficient and suffers from fatigue and arthritis or other ailments that all stem from poor nutrition. Our food industry, which represents about one trillion dollars annually, exacerbates the problem by catering to the “lowest common denominator” of poor nutrition.
What about our health care? The truth is, what we call “health care” is not really the health business but the sickness business. Our medical industry today has very little to do with health. The $2 trillion we spend on medical care, which represents one-sixth of the U.S. economy, is concerned almost exclusively with treating the symptoms of illness. It has very little to do with preventing illnesses or with making people feel stronger or healthier. These two trillion-dollar industries—food and “health care”—feed one another in a fairly insidious way, working together to support that horrifying 61 percent overweight number.

The Wellness Revolution
     Looking at the numbers, one might think that soon everyone in the United States will be overweight or obese—but this is not the case. As grisly as this situation is, it has also given rise to an entirely new and very positive economic sector. The 39 percent of the U.S. population who are not overweight include some 10 to 15 million Americans who are actually growing stronger, healthier and more fit as they age.
     These people represent a new and growing economic sector. They are primarily wealthy people who, as their financial situation improves, start looking for ways they can be healthier—and they’re doing it outside the medical establishment. They are going to fitness clubs, watching what they eat, taking the proper amounts of vitamins and minerals, and investigating supplements and other products that support their wellness. They are a growing sector of our economy who are eating and living healthier than anyone ever before in history.
     Today, for example, this sector spends over $70 billion per year on vitamins and food supplements. From vitamins and antioxidants to weight loss products to health clubs and fitness coaches, all these expenditures belong to what I have called the “wellness” industry.
     I define wellness as money you spend to make yourself feel healthier, even when you’re not “sick” by any standard medical definition. Who are these people? Mostly baby boomers: prosperous people from the ages of 40 to 60. Baby boomers are the fi rst generation in history that refuses to blindly accept the aging process. They are also a powerful economic force; they represent only 28 percent of our population—yet this group represents 50 percent of our economy.
     Until recently, marketing to baby boomers has been all about how to make them feel younger, how to help them remember what it was like to be young. Now it’s gone a step further. Today, boomers are starting to buy things that actually make them younger! And this industry has only just gotten started: Most people don’t even know such products exist, and as more boomers learn about wellness, the more the sector will expand.
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PUBLICATIONS

		The Next Millionaires Explains how you can become of the the ten million new millionaires that will be created between 2006-2016.		The New Health Insurance Solution How to get cheaper, better health insurance from birth to old age without an employer plan.		The New Wellness Revolution How to make a fortune in the next trillion dollar industry--preventative medicine and wellness.
		New York Times Bestseller God Wants You To Be Rich Explains how our economic system is based on our biblical heritage, and you can prosper materially and spiritually.		Fountain of Wealth Award-winning 6 CD (or cassette) audio series explains the new opportunities for creating wealth in the 21st century.		Other People's Money Pilzer's first book, exposing the S&L Crisis and the history of savings in America.

Unlimited Wealth
Pilzer's seminal work explaining how we live in a world of unlimited physical resources because of rapidly advancing technology.

The Next Trillion
Why the wellness industry will exceed the $1 trillion health care (sickness) industry in the next ten years.

Real Estate Review
Collection of articles on the guidelines for success in commercial real estate investments.

The Wellness Revolution
How to make a fortune in the next trillion dollar industry-- preventative medicine and wellness.