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More on
"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, November 2005.
"The Perfect Storm of Opportunity," by Paul Zane Pilzer, Success From Home Magazine, December 2005.
The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005.
A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it.
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page 1 of 7 As an entrepreneur, going into a well-established industry means working harder and putting in a lot more hours to beat the competition— with a smaller chance of great success. But when you go into a new or emerging industry, you get to work smarter instead of harder, and you can be the one distributing that new product that is suddenly in such demand because it improves so many people’s lives. The thing is, you have to be alert to see what is new and emerging—because once everyone else has noticed, it will no longer be new and emerging! To get some perspective on where the most accessible fortunes lie in the new economy, let’s look back at two historical examples of surprising new industries—the automobile and the personal computer—and then look ahead at two new industries that are just now on the rise: direct selling or “one-to-one marketing” and wellness. A Tale of Two Industries When Henry Ford set out to create the “affordable automobile” in 1908, it seemed absolutely ludicrous to most people. Where would you drive them? (There were hardly any paved roads.) How would you maintain them? (There were no such things as gas stations.) Who would have time? (Most people worked six days a week.) And who needed them? (Most people lived near where they worked.) Automobiles were luxury toys for the rich. A car for the masses? What a ridiculous idea—what would they do with them? Yet within a few generations, the nation sprouted a highway system, and the automobile had become one of the greatest industrial, technological and sociological forces of the twentieth century. From entertainment to industry, dating to demographics, there is not an aspect of human life that was not radically transformed over the last century by the automobile. The automobile wasn’t just a product—it was a trillion-dollar industry. In the 1970s, the very idea of a “personal computer” was hilarious—the ultimate oxymoron! How could a computer be personal? For one thing, it cost millions of dollars. For another thing, computers in those days filled an entire room. And besides…what the heck would you do with it? Twenty years ago, when Bill Gates and Michael Dell set out to create their own businesses (respectively, Microsoft and Dell |
Computers), they were both heading in a direction as unlikely as Henry Ford was in the 1900s: They were working in an industry that didn’t yet exist, based on a product that by definition was as ridiculous as Henry Ford’s “affordable automobile.” A decade later, they had become two of the richest men in the world. The first IBM Personal Computer (PC) came out in 1981. By 1990, PC sales exceeded automobile sales, and by the turn of the century, personal computers had become a trillion-dollar industry. One trillion! The automobile and the PC are excellent examples of new and emerging industries of the early and late 20th century. But that’s the past. What about the 21st century? Let’s take a look at two of the emerging powerhouse industries of today and tomorrow—direct selling and wellness—and why, instead of simply making a few dozen Henry Fords, Bill Gateses or Michael Dells rich, they are creating fortunes for millions of home-based entrepreneurs. The Rise of the Distribution Millionaires In the past, the great fortunes were made by people who owned or controlled physical resources, such as the timber, mineral, land and steel barons; those who controlled the transportation of those resources, such as the rail and shipping magnates; and those who owned or controlled the process of turning those resources into the things we use. This was the era of the “resource millionaires.” In the decades after World War II, something fundamentally changed: With the acceleration of post-war technology, large numbers of people became millionaires by finding cheaper ways of making things, often by shipping production overseas and using new materials like plastic. The economy boomed, and people got rich by making better and better things. This was the era of the “manufacturing millionaires.” By the 1990s, the cost of manufacturing had dropped so steeply that distribution of the finished product had become the greatest factor in its cost and therefore, the most profitable place for innovation. In other words, the greatest opportunities for wealth were no longer in manufacturing, but in distribution. This is why the richest people in the world in 1990 were people who found better ways not of making things but of distributing things—distribution pioneers such as Sam Walton (Wal-Mart), Fred Smith (FedEx) and Ross Perot (EDS). next |
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| PUBLICATIONS |
 The
Next MillionairesExplains how you can become of the the ten million new millionaires that will be created between 2006-2016. |
 The
New Health Insurance SolutionHow to get cheaper, better health insurance from birth to old age without an employer plan. |
 The
NewWellness Revolution How to make a fortune in the next trillion dollar industry--preventative medicine and wellness. |
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 New
York Times BestsellerGod Wants You To Be Rich Explains how our economic system is based on our biblical heritage, and you can prosper materially and spiritually. |
 Fountain
of WealthAward-winning 6 CD (or cassette) audio series explains the new opportunities for creating wealth in the 21st century. |
 Other
People's MoneyPilzer's first book, exposing the S&L Crisis and the history of savings in America. |
 Unlimited
Wealth Pilzer's seminal work explaining how we live in a world of unlimited physical resources because of rapidly advancing technology. |
 The
Next TrillionWhy the wellness industry will exceed the $1 trillion health care (sickness) industry in the next ten years. |
 Real Estate
ReviewCollection of articles on the guidelines for success in commercial real estate investments. |
 The
Wellness Revolution How to make a fortune in the next trillion dollar industry-- preventative medicine and wellness. |
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