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"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, November 2005.
"The Perfect Storm of Opportunity," by Paul Zane Pilzer, Success From Home Magazine, December 2005.
The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005.
A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it.
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page 3 of 7 business. Here is how I define wellness: Wellness is money you spend to make yourself feel healthier, even when you’re not “sick” by any standard medical terms. Dollars spent in the wellness industry are spent to make you stronger, to make you see better, to make you hear better, to fight what we might call the symptoms of aging. Ten or 15 years ago, it would have been tough to go into the wellness industry. Why? Because there was no wellness industry. What happened? Well, the phenomenon of aging has obviously been around for as long as life itself, so it wasn’t as if there was a sudden spontaneous “need” for a wellness industry. The wellness business showed up in the last decade due to new technology. Who would have imagined that we “needed” to create a product to address sexual performance for 70-year-olds? Geriatric impotency is not exactly a medical problem that society was worrying about. When it hit the market in 1998, the whole world started making Viagra® jokes—but notice, everyone accepted that the product worked. Not only that, it became an instant $10 billion business. Viagra for sexual performance, Rogaine® for hair growth, cosmetic dentistry and elective plastic surgery, antioxidants and other supernutritionals… all these new products and more enhance quality of life and slow down the aging process, and they all are the result of recent advances in technology. At the onset of this decade, when I first began taking a serious look at what I later came to call the “wellness industry,” I thought that these currently-existing aspects of this new industry might already add up to a few billion dollars in U.S. sales. Once I did careful research, the true figures were astonishing. When I added up all the different facets and aspects of wellness, I found that wellness was already a $200 billion business. Even during the economically more difficult years of 2001-2004, this phenomenal growth continued. Today, only a handful of years later, it has nearly doubled to become a $350 billion dollar business. To the $70 billion in vitamins and food supplements, you can add $24 billion in fitness club memberships. A generation ago, whoever heard of joining a fitness club? In 1975, jogging was regarded as a “craze,” a fringe thing, like the hula hoop, that would go away quietly if we just gave it time. The idea that an entire nation would consider running as a normal, everyday activity would have been seen as lunacy. To this $94 billion, you also need to add another $12 billion paid to personal trainers. Personal trainers?! Twenty years ago, nobody would have believed it. A top-paid athlete, sure, but everyday people, actually paying someone to show them how to step |
on and step off a machine, just to stay
fit? Who would pay for such a thing? We would: $12 billion worth. And this is only the beginning, because most people still either don’t even know that wellness products exist, or don’t think such products are applicable to them. As the rest of the population begins to learn about wellness, this sector will continue to flourish at an even more explosive rate. At the rate it’s going, I project that by the end of this decade, just as the PC industry did ten years ago, the wellness industry will grow to exceed $1 trillion. The Big Picture Now let’s put these two specific trends—direct selling and wellness—into perspective: Let’s look at them in the context of the overall economy. In 1989, at the beginning of the worst period of economic decline since the Great Depression of the 1930s, most experts were predicting decades of economic gloom. The most popular book in the U.S. was titled The Great Depression of 1990. That year, at the lowest point of this recession, I wrote a book titled Unlimited Wealth that predicted exactly the opposite: that we were headed into an era of unprecedented growth and opportunity, and that those who embraced this stood to profit enormously. Many in the financial and business community gave this book little credence—that is, until the years ticked by and the forecasts began proving accurate. But there were those who were quick to grasp its significance, including the late Sam Walton and, interestingly, members of the direct selling community, who got the message loud and clear and responded immediately. At the time, I was not too familiar with direct selling or the one-to-one marketing model. But these people sought me out, telling me excitedly that my theories and explanations bore out their experience and validated the direct selling model. Intrigued, I continued meeting and interacting with members of the direct selling community. Over the past 15 years, I have come to know hundreds of direct selling professionals as friends and associates, and I have had the opportunity to see how they work. What these experiences have shown me is that direct selling provides an unparalleled opportunity for millions of people to take responsibility for their own economic wellness, create long-term financial stability and realize significant wealth, while enriching the lives of untold numbers of others. And this has far greater significance today than ever before, because what happened in 1990 is happening again today—only to a much greater degree! prev next |
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| PUBLICATIONS |
 The
Next MillionairesExplains how you can become of the the ten million new millionaires that will be created between 2006-2016. |
 The
New Health Insurance SolutionHow to get cheaper, better health insurance from birth to old age without an employer plan. |
 The
NewWellness Revolution How to make a fortune in the next trillion dollar industry--preventative medicine and wellness. |
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 New
York Times BestsellerGod Wants You To Be Rich Explains how our economic system is based on our biblical heritage, and you can prosper materially and spiritually. |
 Fountain
of WealthAward-winning 6 CD (or cassette) audio series explains the new opportunities for creating wealth in the 21st century. |
 Other
People's MoneyPilzer's first book, exposing the S&L Crisis and the history of savings in America. |
 Unlimited
Wealth Pilzer's seminal work explaining how we live in a world of unlimited physical resources because of rapidly advancing technology. |
 The
Next TrillionWhy the wellness industry will exceed the $1 trillion health care (sickness) industry in the next ten years. |
 Real Estate
ReviewCollection of articles on the guidelines for success in commercial real estate investments. |
 The
Wellness Revolution How to make a fortune in the next trillion dollar industry-- preventative medicine and wellness. |
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