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"Creating Fortunes in the New Economy," by Paul Zane Pilzer, Success From Home Magazine, September 2005.

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Hold the Pickles, Hold the Lettuce
The Democratization of Higher Values

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More on
The Next Millionaires:

"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, November 2005.

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The Next Millionaires, by Paul Zane Pilzer, Direct Selling News Magazine, June 2005.

The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005. 

A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it. 

 


 




HOLD THE PICKLES, HOLD THE LETTUCE

 
   page 5 of 7
     In the old economy, the efficient way to serve the mass market was to create vast quantities of uniform products. Henry Ford initially made his Model T affordable by making a
single universal model, often boasting that he would sell you a car “in any color you want, so long as it’s black.”
     With the technology of the new economy, not only is this idea obsolete, but the entire concept of “mass market” has been turned on its head. Michael Dell set out to create the perfect consumer computer, and instead discovered that the real secret to winning the consumer market was to offer computers custom-built to the individual consumers’ specifications.
 
       Today, the notion of “one size fits all” has gone the way of the horse and buggy. “Hold the pickles, hold the lettuce, special orders don’t upset us” is more than a cute jingle for a mass-market burger franchise. “Have it your way” is the mantra of the new economy.
    
Now we’ve seen “mass customization” in consumer items from computers to sneakers to the ring tones on your cell phone. Companies who bring this concept to market in other areas, taking advantage of Internet technology to fulfill needs of the individual in such critical domains as health care and wellness, stand to do especially well in the years ahead.
                         
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