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"Creating Fortunes in the New Economy," by Paul Zane Pilzer, Success From Home Magazine, September 2005.

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Hold the Pickles, Hold the Lettuce
The Democratization of Higher Values

DNA, The Fountain of Youth?

More on
The Next Millionaires:

"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, November 2005.

"The Perfect Storm of Opportunity," by Paul Zane Pilzer, Success From Home Magazine, December 2005.

The Next Millionaires, by Paul Zane Pilzer, Direct Selling News Magazine, June 2005.

The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005. 

A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it. 

 


 


DNA, THE FOUNTAIN OF YOUTH?
 

 
   page 7 of 7
     Anti-Aging products are the primary products that will drive the wellness industry to $1 trillion by the year 2010, simply because aging is the primary factor behind the increasing demand for wellness products and services.
     The individual cells in our body are constantly dying and replacing
themselves. On a cellular level, the biochemical objective of most wellness activity is to ensure that these individual cells receive the raw
materials—proteins, vitamins and minerals—necessary to remanufacture themselves at the optimal level.
     At some point in a person’s life, “something” tells each cell in each
bodily organ to stop reproducing itself, causing normal aging, illness and eventually death. Sometimes, even though there is no observable biochemical deficiency, “something” tells abnormal cells in an organ to
uncontrollably multiply until they impair that organ’s function; this is the scenario of cancer, for example.
     Today we know that this “something” is one of the many and complex instructions in deoxyribonucleic acid, the genetic code for life, commonly referred to as DNA.
    DNA is an organic compound found in all cells that contains the genetic code for inherited characteristics and replication. This genetic code is a human “text” with over three billion different letters, written entirely with only four characters (A, T, C and G)
  and with no spaces or punctuation. While the actual substance we now call DNA was discovered in 1869, its role in inheritance was demonstrated only in the latter half of the 20th century and the complete mapping of the human
genome was not completed until the beginning of the 21st century.
    
Our demand for wellness-based products and services is driven primarily by one function of the genetic code that causes aging, from the wrinkles that appear in our skin to the ultimate breakdown of our bodily organs. Over the long term, the understanding and eventual manipulation of this genetic code holds the greatest promise for the
wellness industry.
    
By examining a person’s DNA, which can be taken from the mouth with just a small swab or scraping device, it is already possible to predict the probability that a person will develop certain diseases. Scientists expect by the year 2010—it should be possible to predict every forthcoming disease or condition not caused by external factors, i.e., diet and exercise.
    
This means that in only the next few years, by using this information
to predict the probability of developing a certain condition, a wellness distributor could suggest a vitamin—or supplement-based therapy. For example, a person with a genetic propensity to develop osteoporosis would be directed to take calcium supplements, or a person with a genetic propensity for developing prostate problems would be an early
candidate to take saw palmetto.
                                      
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