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"Master of the Deal: An Entrepreneur's Inside Story: How Paul Pilzer Made Millions Using Network Marketing," by Peg Varone, Success Magazine, June 1997.

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More on
Paul Zane Pilzer:

"Healthy, Wealthy... and Wired," by Lisa Cilva Ward, House of Business Magazine, April 2001.

"Young and Rich: Making a Million by 30," Dallas Life Magazine Dallas Morning News, May 27, 1984.


Zane Publishing/ Amway Catalog of CD-ROMs for Home Use, 1995


 


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     January 19, 1996.  A perfect ski day in Utah.  Paul Zane Pilzer was on a lift, just reaching the top of the slope, when his cell phone rang.
     "Paul?  This is Mike Herblet from Amway," said the voice.  Pilzer jumped off the lift, sat himself down in the snow, and unhooked his skis.  He had spent five years working on Amway; any call from the home-products giant could be critical.
     Forty-five minutes later, Pilzer stood and took one of the greatest runs of his life.  He had clinched an unprecedented deal to sell his educational CD-ROMs through Amway, among the biggest network marketing companies in the world.  By itself, this arrangement does not make Pilzer the king of the CD-ROM Mountain, but it sure does lift him above the crowd.  The CD-ROM market is incredibly competitive, with about 8,500 companies scrambling for a foothold.  Widespread distribution is a powerful competitive advantage.  Amway is a $6.8 billion giant with a vast system of distributors selling all over the world.  Its one-on-one sales approach is made to order for a fresh product that is still unfamiliar to most potential customers.
     "Somebody has thought this deal through very carefully," says David Phelps, a spokesman for the Software Publishers Association in Washington, D.C.  "It seems like a marriage made in heaven."
     "Amway and Paul Pilzer are using network marketing for things no one thought possible," says Richard Poe, a former senior editor at SUCCESS and author of the best-sellers Wave 3: The New Era in Network Marketing and The Wave 3 Way to Building Your Downline.  "It's a stroke of brilliance.  If it works, it raises the possibility of an alliance between network marketing and various high-tech industries that is potentially extremely profitable." 

CAPITALIZE ON YOUR DREAMS
The "marriage made in heaven" followed a long courtship.  In 1991 Don Held, one of Amway Corp.'s top independent distributors, booked Pilzer to speak in St. Louis at a meeting of 3,500 distributors.  Pilzer had never heard of Amway or network marketing.
     Pilzer's speech was based on his 1990 book Unlimited Wealth, which
 

  debunks the belief that the world's wealth is limited and the next guy's piece of the pie limits yours.  Instead, he said, wealth is created anew through entrepreneurship and can best be generated through distribution, rather than manufacturing.  His message spoke to the heart of network marketing, which is essentially a method of distributing goods and services.
     Pilzer's speech had the audience standing on chairs and cheering.  Amway distributors bought millions of cassettes of the speech.
     A few months later, at his pentagonal glass house on a Utah mountaintop, Pilzer hosted a dinner for three major players from the Amway organization: then-COO Tom Eggleston and Dexter and Birdie Yager, who head a downline estimated at a million distributors--about half the global total.  Pilzer spoke about the educational CD-ROMs he had been publishing for two years.  With his guests huddled around the computer, he brought a Bible software program onto the screen and typed in the word "David."  Immediately, every biblical reference to the name appeared.  The Amway group was blown away.
     When he was 21 and in the MBA program at Wharton Business School, Pilzer (now 43) designed a computer program that let macroeconomics students give themselves self-quizzes and provided answers that corrected wrong assumptions.  "One day this technology will allow us to affordably bring the best teacher of every subject to every student," his thesis prophesied.
     But Pilzer was at Wharton "to learn how to get rich."  After graduation, he worked for Citibank in New York, rising to second vice president within two years.  He began teaching economics at New York University in 1979.  He soon left Citibank and moved to Texas, earning his first million in real estate by age 26.  He later served as an economic adviser to presidents Reagan and Bush and wrote three best-selling books, Unlimited Wealth, Other People's Money, and God Wants You to Be Rich: The Theology of EconomicsHe continued teaching
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