The Next Millionaires, by Paul Zane Pilzer, Success from Home Magazine, published March 2005. 

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Watch the Signs
The Formula for Wealth
Four Predictions for the Next Five Years



More on
The Next Millionaires:

A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it.

"Creating Fortunes in the New Economy," by Paul Zane Pilzer, Success From Home Magazine, September 2005.

"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, November 2005.

"The Perfect Storm of Opportunity," by Paul Zane Pilzer, Success From Home Magazine, December 2005.

The Next Millionaires, by Paul Zane Pilzer, Direct Selling News Magazine, June 2005.


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     Today’s new fortunes in distribution are being made by retail entrepreneurs who focus almost entirely on teaching consumers about new products and services. They don’t handle the products, but rely on services like UPS or Federal Express to physically deliver them.
     Hasn’t the Internet successes of recent years solved this intellectual distribution component? Actually, it hasn’t. Sure, one of the Internet entrepreneurs, Jeff Bezos, the founder of Amazon.com, became Time magazine’s “Person of the Year” in 1999 for pioneering online intellectual distribution. If current trends continue, the fortunes of new intellectual-distribution billionaires like Bezos (age 40, net worth $4.3 billion) and eBay founder, Pierre Omidyar (age 36, net worth $8.5 billion), are poised to surpass the physical distribution billionaires of yesterday.
     However, these online visionaries are filling only a small percent of the critical need in our economy for intellectual distribution. This is partly because their medium, the Internet, represents less than one-tenth of total retail sales. But mostly, it’s because, when it comes to motivating consumers to try a new product or service, there is currently no substitute for one-on-one, person-to-person contact, which no computer can provide.
     Direct selling is the perfect intellectual distribution business for today’s economy. A home-based business doesn’t require a storefront, warehouses, employees or massive back office support operations. It only requires one person—you—willing to handle the education, the intellectual component of the distribution process.

DIRECT SELLING—THE LATEST (AND OLDEST) METHOD OF INTELLECTUAL DISTRIBUTION
     To change the brand a consumer uses, or to get him or her to try a product he or she doesn’t know exists, the consumer must have direct contact with another human being. The department stores of yesterday did this automatically. They routinely staffed each part of the store with salespeople trained in their department’s specialty.
     The demise of these stores has left
manufacturers grasping at straws when it comes to finding a method to
  efficiently teach consumers about their new products and services.
     Only one form of intellectual distribution appears to be able to fill this gap: the modern direct selling industry.
     Direct selling is actually the oldest form of selling. For most of human history, direct sellers were peddlers and the primary distributors of tools and technologically-based goods. They initially handled both intellectual and physical distribution for their wares, until the development of third-party shipping and postal systems allowed them to concentrate on intellectual distribution and simply take orders. Then, in the 19th century, many direct sellers put down roots and became general store and department store merchants.
     Today, the modern direct selling industry is poised to become the distribution method of choice for all new products and services. Direct sellers bring the best both intellectual and physical distribution to their consumers:
     (1)Direct sellers speak one-on-one with consumers;
     (2)Direct sellers use the best third-party methods of physical distribution, such as Federal Express or UPS, to deliver the merchandise; and
     (3)Direct sellers use the Internet and other instant technologies to keep consumers informed of minor updates and to facilitate re-ordering and maintain back-office accounting functions.           

FOUR REASONS TO START YOUR OWN BUSINESS IN 2005-2010
     There has never been a better time in history to quit your employer and start your own business.

REASON #1: ENTREPRENEURS
HAVE ACCESS TO
BETTER TECHNOLOGY

After I earned my MBA from Wharton, I worked for Citibank from 1976-1981, primarily because I wanted access to the best technology. Computers back then were expensive mainframes owned and internally managed only by large businesses
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