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"Unlimited Wealth," by Paul Zane Pilzer with introduction by Bob Meyer, Barter News, Sept 1992.

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About the Author
Pilzer is a Paradigm-Buster
Education Must Never Stop


More on
Unlimited Wealth

Explains how we live in a world of unlimited physical resources because of rapidly advancing technology.

"Unlimited Wealth: Paul Pilzer Tells Where to Find the New Prosperity," by Duncan Maxwell Anderson, Success Magazine, October 1993.

"The Economic Alchemist," by Paul Wirth, Lehigh Alumni Bulletin, October 1990.


"Renaissance and Real Estate," by William Summers, Financial Enterprise--The Magazine of GE Capital, Fall 1989.


 

 Unlimited Wealth!  Paul Pilzer... Paradigm-buster economist sees
no limit to wealth in our high-technology age.

 
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     Paul Pilzer is an interesting guy--quick, smart, energetic and enthusiastic.  He's virtually a mirror of his writings and business philosophies.  Our telephone conversation took place shortly before the 4th of July weekend, during his "hibernation" in Utah, where he's busily working on his next book.  (Due out a year from now, it'll consists of 75 or so mini-chapters on various topics he's ascertained as important from audience feedback garnered from his cross-country speeches.)
     Our discussion touched on many subjects, but of particular interest to BarterNews readers was Pilzer's interest and positive acknowledgment of last issue's article on UltraTrade.  "It's very exciting" he exclaimed, noting that the company's technology and ability to process enormous amounts of information, as well as providing an inexpensive conduit for distribution, assures it a successful future.  Pilzer continually referred to "efficiency in distribution" in our discussion.  From his perspective it's one of the last remaining frontiers to conquer.  And he sees big changes ahead.  One will
be direct deliveries to the consumer
  from many of today's major manufacturers, not unlike what the computer manufacturers are already doing.  And the successful retailer in the late 1990s will not just be a discounter.  Instead there will be a reverting back to how business was done in the 50s, where the focus will once again be two-fold.  First, it'll be a situation of "educating the shopper" as to what they need.  Showing them the many new products and explaining how they work.  And secondly, telling them why they're needed.  This service will be as important as the active distribution of the product itself.  (Home Depot and Amway are examples of the move in this direction.)
     We're focusing this issue's cover story on Pilzer's book, Unlimited Wealth because it explains how technological change is the driving force behind our economy.  And despite a temporary slowing in the economy, we are at the beginning of a period of economic expansion of unprecedented proportions.  The following summarization is by permission of the publisher, Crown Publishers, Inc., N.Y.C., and is taken from Soundview Executive Book Summaries, Bristol, VT.
                           Bob Meyer, Editor
                                         
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