UW Barter News Sept 1992 Page 7

"Unlimited Wealth," by Paul Zane Pilzer with introduction by Bob Meyer, Barter News, Sept 1992.

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About the Author
Pilzer is a Paradigm-Buster
Education Must Never Stop

More on
Unlimited Wealth

Explains how we live in a world of unlimited physical resources because of rapidly advancing technology.

"Unlimited Wealth: Paul Pilzer Tells Where to Find the New Prosperity," by Duncan Maxwell Anderson, Success Magazine, October 1993.

"The Economic Alchemist," by Paul Wirth, Lehigh Alumni Bulletin, October 1990.

"Renaissance and Real Estate," by William Summers, Financial Enterprise--The Magazine of GE Capital, Fall 1989.

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unfair because the market still has to come through for you.
     The Alchemic entrepreneur knows that today's consumers most likely won't want tomorrow what they want today. Consumer needs and wants have always been flexible, but in recent years the rate of change in the marketplace has begun to accelerate. Products evolve, mutate, and change at speeds undreamed of in the past, partly because consumers learn about new products at the speed their television sets provide the information. It's easy for them to decide they want something now.
     Those who make a good product and have a steady market are, paradoxically, at risk in this new world--either someone will come up with a better product at a lower cost or a new product may obliterate demand for what's available. Blazing new trails has always been harder than improving old roads. But in the Alchemic future, the people most likely to prosper in business will be those who devote themselves to developing new products.
     Take the record business, for example. Despite great improvements in the price and quality of vinyl records and stereo turntables, the industry is well on its way to extinction. The reason is the coming of compact-disc technology. By 1989, just five years after their debut, CDs were outselling vinyl records by a hefty margin and the demand for CD-players had almost completely replaced the demand for conventional turntables.
     Alchemists recognize that, regardless of the product being sold, they are in the business of change. The nature of demand is infinitely plastic, the level of demand is unlimited, and there is no end to what people can, will, and must have.

The Technology Gap
When President Kennedy announced in 1961 that the U.S. would land a man on the moon by the end of the decade, the technology to perform

this feat didn't exist. But as long as the consumer (in this case, the government) was willing to pay the price, it was assumed that technology could deliver. It did.
This is the essence of Alchemic management. The new Alchemists have such faith in technology that they design products without worrying about the current level of technology. Their only concern is their reading of the marketplace. To survive in the fast-changing Alchemic world, you must anticipate what is coming and base your plans on what you think will be--not on what already is.

(6) The immediate economic potential for an individual, an industry, or a society can be explained by examining the technology gap, the best practices possible with current knowledge and the practices in actual use.

     Traditional economics views technological advance as a byproduct of economic growth. The Alchemist sees this from the opposite perspective: Economic growth is a byproduct of technological advance.
     Technology is progressing so rapidly that we are simply unable to make use of everything it offers us. How many manufacturers use the latest CAD/CAM methods to design and fabricate products? How many retailers track inventory and customer preferences with point-of-sale scanners? Few of us question our routines with the regularity or the rigor that our fast-changing culture requires. This is, of course, the essence of the technology gap.
     Alchemists recognize that a wide gap signifies room for growth. They assume as a matter of course that the route currently used--even if it's presently the cutting edge--will sooner or later no longer be the best one. They are always on the lookout for the better way that will appear.
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PUBLICATIONS

		The Next Millionaires Explains how you can become of the the ten million new millionaires that will be created between 2006-2016.		The New Health Insurance Solution How to get cheaper, better health insurance from birth to old age without an employer plan.		The New Wellness Revolution How to make a fortune in the next trillion dollar industry--preventative medicine and wellness.
		New York Times Bestseller God Wants You To Be Rich Explains how our economic system is based on our biblical heritage, and you can prosper materially and spiritually.		Fountain of Wealth Award-winning 6 CD (or cassette) audio series explains the new opportunities for creating wealth in the 21st century.		Other People's Money Pilzer's first book, exposing the S&L Crisis and the history of savings in America.

Unlimited Wealth
Pilzer's seminal work explaining how we live in a world of unlimited physical resources because of rapidly advancing technology.

The Next Trillion
Why the wellness industry will exceed the $1 trillion health care (sickness) industry in the next ten years.

Real Estate Review
Collection of articles on the guidelines for success in commercial real estate investments.

The Wellness Revolution
How to make a fortune in the next trillion dollar industry-- preventative medicine and wellness.