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The Wellness Revolution |
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"The Wellness Revolution", by Paul Zane Pilzer, Your Business, November 2007. More on
"How To Be One of The Next Millionaires," by Paul Zane Pilzer,
Your Business Magazine,
April 2006. "A Tale of Two
Industries," by Paul Zane Pilzer,
Success From Home
Magazine, July 2006.
"Crisis or Opportunity - The 6 Myths and Realities of Economic
Opportunity," by Paul Zane Pilzer,
Your Business Magazine,
October 2006.
"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, November 2005.
The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005. A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it.
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One of the most lucrative financial opportunities is yours for the taking. Wellness is a $500 billion industry.
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What good is a vacation home in the mountains if pain prevents you from skiing, hiking or walking? Or if you can’t inhale enough oxygen to take in a cleansing breath? What good is the ability to travel, if even a short walk to the beach leaves you too tired to enjoy yourself? As baby boomers reach their 60s, wellness is becoming an investment more of our population is turning toward. Health is becoming an investment affordable to almost everyone, and the dividends are priceless. The Sickness vs. Wellness Industry We’ve spent years calling doctors, hospitals, pharmacies and pharmaceutical companies the health industry, when in reality these businesses are truly the sickness industry. The $2 trillion we spend on medical care, which represents one-sixth of the U.S. economy, is concerned almost exclusively with treating the symptoms of illness. It has very little to do with preventing illnesses or with making people feel stronger or healthier. On the other hand, the wellness industry includes products and services that promote wellness rather than respond to illness—this includes nutritional supplements, super foods and juices, personal trainers and “alternative care,” such as chiropractic. The “New” Wellness Revolution In the 1990s, I stumbled onto the wellness industry quite by accident. For 10 years (against medical advice) I had put off getting expensive knee surgery. Experiencing chronic pain, I began to take a supplement—glucosamine—and within a year, the cartilage was repaired. My surgeon was positively amazed when he examined my X-rays; I no longer needed surgery. I began to take a look at the true health and wellness products available—pure water, nutritional supplements, juices, pesticide- and hormone-free foods, anti-aging therapies and alternative medical care, to name a few. I was stunned to learn that an industry that had barely existed a decade before was already a $200 billion business—and it was just getting started. |
Those who are most interested in wellness are a new and growing economic sector. They are primarily wealthy people who, as their financial situation improves, start looking for ways they can be healthier—and they’re doing it outside the medical establishment. They are going to fitness clubs, watching what they eat, taking the proper amounts of vitamins and minerals, and investigating supplements and other products that support their wellness. They are a growing section of our economy who are eating and living healthier than anyone before. Who are these people? Mostly baby boomers: prosperous people from the ages of 40 to 60. Baby boomers are the first generation in history that refuses to blindly accept the aging process. They are also a powerful economic force; they represent only 28 percent of our population—yet they represent 50 percent of our economy. Is the wellness market serving a large enough segment of the population to be lucrative? The Gen-Xers and Gen-Yers are definitely looking to improve their performance, and they represent a significant piece of this market. But the baby boomers are a huge part of it. This generation is no longer focused on remembering what it was like to be young—they’re buying things that actually make them young by achieving a healthier body, more acute senses and a sharper mind! An Economic Revolution The wellness industry has just begun. Most people don’t even know such wellness products exist. In 2000, when I began to study this trend, I was stunned to discover that wellness in America was already a $200 billion industry. Today, only a handful of years later, it has already doubled to become a $400 billion business. By the year 2010, just three years from now, it will have become the next trillion-dollar industry. While the Internet is a source of useful information, it can only give you information on products you ask about. It cannot tell you about something you don’t know to ask about. So how do consumers learn about new products? Today, more than ever, consumers learn about the latest products by word-of-mouth. | ||||||
| PUBLICATIONS |
The
Next MillionairesExplains how you can become of the the ten million new millionaires that will be created between 2006-2016. |
The
New Health Insurance SolutionHow to get cheaper, better health insurance from birth to old age without an employer plan. |
The
NewWellness Revolution How to make a fortune in the next trillion dollar industry--preventative medicine and wellness. |
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New
York Times BestsellerGod Wants You To Be Rich Explains how our economic system is based on our biblical heritage, and you can prosper materially and spiritually. |
Fountain
of WealthAward-winning 6 CD (or cassette) audio series explains the new opportunities for creating wealth in the 21st century. |
Other
People's MoneyPilzer's first book, exposing the S&L Crisis and the history of savings in America. |
Unlimited
Wealth Pilzer's seminal work explaining how we live in a world of unlimited physical resources because of rapidly advancing technology. |
The
Next TrillionWhy the wellness industry will exceed the $1 trillion health care (sickness) industry in the next ten years. |
Real Estate
ReviewCollection of articles on the guidelines for success in commercial real estate investments. |
The
Wellness Revolution How to make a fortune in the next trillion dollar industry-- preventative medicine and wellness. |
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