"The Wellness Revolution", by Paul Zane Pilzer, Your Business, December 2007.

More on
The Next Millionaires:

"Crisis or Opportunity - The 6 Myths and Realities of Economic Opportunity," by Paul Zane Pilzer, Your Business Magazine, October 2006.

"Crisis or Opportunity - The 6 Myths and Realities of Economic Opportunity," by Paul Zane Pilzer, Your Business Magazine, July 2006.

"Creating Fortunes in the New Economy," by Paul Zane Pilzer, Success From Home Magazine, September 2005.

"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, November 2005.

The Next Millionaires, by Paul Zane Pilzer, Direct Selling News Magazine, June 2005.

The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005.

A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it.

In today’s self-checkout, cash-and-carry world, you will rarely find store employees well informed about the products, or even able to recommend anything that hasn’t been heavily advertised in the media. These employees simply aren’t paid to be, and therefore aren’t trained to be, product experts.

While the Internet is a source of useful information, it can only give you information on products you ask about. It cannot tell you about something you don’t know to ask about.

So how do consumers learn about new products? Today, more than ever, consumers learn about the latest products by word-of-mouth.

The Home-Based Business Boom

In the wellness industry, it usually works this way:

Sam has been feeling achy, and therefore cranky, lately. He bumps into Joe, who has pep in his stride and sparkle in his eye. When Joe shares that he’s feeling great due to a new product or service he’s tried, Sam thinks, “If it worked for him, it might work for me!” After getting more information from Joe, Sam tries the product or service. When he gets the same results, he shares the information with Sue and Pat.

The information shared is not only, well, informational, but also experiential—which makes it even more effective.

This word-of-mouth advertising is the most effective means available. The expert passes on not only the “how” and “why,” but also adds personal experience and credibility.

Intellectual distribution becomes a financial opportunity when you begin to benefit from the result of educating the consumer and sharing your personal experience and credibility.

I’ve studied economics for more than two decades, and the best system I’ve seen for intellectual distribution is the direct selling business—also known as one-to-one marketing, network marketing, referral marketing or relationship marketing. This home-based business takes intellectual distribution to its pinnacle—creating wealth by helping others.

Direct selling provides an opportunity that’s open to absolutely everyone, regardless of background, specialized skills or capital worth.